Fair Trade is a system of exchange that honors producers, communities, consumers, and the environment. It is a model for the global economy rooted in people-to-people connections, justice, and sustainability. It is the opposite of sweatshop labor.
Rupalee is a proud member of Fair Trade Federation- which is part of the global fair trade movement, building equitable and sustainable trading partnerships and creating opportunities to alleviate poverty.
Cottage industry setting
Artisanal Craftsmanship
Hand Block Printing-Our printed fabrics begin life as a carefully carved block made by an master artisan. Then the fabric is printed by hand in an elaborate multi-stage process. Not only are the results beautiful and unique, they are also completely energy efficient, because there is no machinery involved.
Keeping Traditional Arts Alive
Many of Rupalee’s garments are intricately hand embroidered using traditional techniques such as Chikan work. Utilizing these talents keeps these artforms alive for future generations in individual communities and for the diversity of skills available to the global setting.
Eco-Friendly Dyes
We at Rupalee are proud to use high grade, Azobenzene-free and vegetable dyes in our fabrics. They don’t pollute local water sources or poison fish, and produce gorgeous, safer clothing.
At rupalee we Steam Fix or Salt Fix our dyes and prints instead of Acid fix. The Acid form apparel industry is a major source of change in pH of streams and water resource. This cause the ecology of water resources to change and cause change in flora and fauna.
High Quality, Natural materials
All you have to do is feel a Rupalee garment and you know there’s a difference. We use only high quality luxurious fabrics from India (mostly silk, cotton, and cotton/silk blends). Natural fabrics not only look great and breathe well, they are a far more sustainable choice to synthetic and highly chemically intensive- processed fibers
Sun Dried- Zero Energy: During manufacturing of fabric for our apparels, we dry our fabric in sun instead of dryers.
Strong Attention to Great Fit
Rupalee knows our clothing will only look great if they fit well. Many of our styles come in standard and relaxed fit ensuring you look great and feel comfortable.